With reports Google and Facebook now command 85 percent of incremental digital ad spending, German publishers have put aside traditional rivalry and gone all-in on a major data-pooling initiative.
Axel Springer, Gruner + Jahr, RTL owner Bertelsmann Group, and Der Speigel are among eight of the 10 biggest publishing groups in Germany to be pooling masses of reader data, from just under 1000 websites including tabloid Bild, and other major titles.
Digiday reports the raw data goes into a single platform called Emetriq, a subsidiary owned by Deutsche Telekom, which sifts through and cleans it up, to create highly targeted, quality audience segments that publishers can use to boost their advertising packages.
“Our biggest competitors are no longer conservative publishers,” said Carsten Schwecke, CEO of Axel Springer’s sales house Media Impact. “We together must combine our forces against Google, Amazon, Apple and Facebook.”
Publishers pay a flat fee to use the data segments, which can be anything from €4,000 ($US5000) to €15,000 ($US17,000). The price depends on how many page impressions they have and how many ad impressions they use the data on.
WWP shareholders buck at Sorrell’s £70.4m pay cheque
More than a third of shareholders at the advertising giant WPP have refused to back the £70 million pay package handed to its founder and chief executive, Sir Martin Sorrell.
Including abstentions, 34.2 per cent of WPP investors failed to support the company’s pay report at the its annual general meeting in London, while 65.8 per cent backed it, The Guardian reports.
In April, Sir John Hood, chairman of the WPP remuneration committee, defended Sorrell’s £70.4 million cash and shares package for 2015 as the “result of an outstanding set of returns to share owners” of the group, which owns advertising agencies JWT and Ogilvy & Mather.
It is one of the biggest pay cheques in UK corporate history.
Asset manager Hermes, a WPP shareholder, said Sorrell’s pay was excessive and also expressed impatience with the progress made on succession planning for the 71-year-old.
Amazon takes investment in India past $US5 billion
Amazon will invest an additional $US3 billion in India in a bid to increase its market share in country’s fast-growing but competitive e-commerce space,
The cash influx will take the company’s total investment in the country to more than $US5 billion, according to Mashable.
Amazon founder and CEO, Jeff Bezos, also revealed that India was now the company’s fastest-growing market.
Mr Bezos made the announcement at an event in Washington DC on Tuesday, attended by Indian Prime Minister Narendra Modi, who is on a two-day state visit to the US.
“I can assure you it’s only the beginning, and as we say in Amazon, it’s only day one,” he said.
Mr Bezos also announced the opening of a Web Services Cloud division and Amazon’s largest software engineering development centre outside the US in Hyderabad, adding that both would help create jobs.
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