Global: Pay-per-article platform tops 1 million users

Global: Pay-per-article platform tops 1 million users

Over one million people have signed up to pay-per-article platform Blendle since the company was founded just over two years ago as an alternative to the digital subscription model.

The user-base milestone comes as the European start-up undergoes an expansion effort into the US out from Germany and Netherlands.

Publishers who distribute content via the site include The New York Times, The Wall Street Journal, The Washington Post, Bloomberg Businessweek and The Economist.

Users of Blendle can access individual articles from a range of sources for a small fee of around 20 cents.

If a user doesn’t like an article or believes it doesn’t deliver what it promises, they can receive a refund.

Additionally, the cost of accessing multiple articles from a single publication caps at the cost of a digital subscription.

NY Times acquires second marketing agency

A marketing agency that specializes in live experiences, virtual reality and augmented reality has been acquired by The New York Times, according to Digiday.

The purchase of agency Fake Love represents the second marketing agency The Times has acquired just this year.

In March The Times acquired influencer marketing agency HelloSociety.

The Times has previously worked with Fake Love in projects such as a virtual reality ad to promote the movie Carol:Dearest.

Sebastian Tomich, senior vp of advertising and innovation at The Times, told Digiday: “We’re really interested in playing a bigger role in the marketing services value chain — coming up with an idea, creating it, distributing the idea, measuring it”

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