Trust issues with programmatic media buying have led to advertisers having more conversations with international publishers, and a shift towards direct publisher-client deals is emerging.
As a result, publishers are being encouraged to share their data and give better inventory access. This allows advertisers to be more in control of their budget, enabling second-party data deals directly with publishers.
Talking to Digiday, Business Insider and Northern & Shell say direct conversations in regard to programmatic deals with advertisers are centering around data-sharing opportunities.
Julian Childs, managing director of Business Insider UK, said: “We’re talking to more client-side contacts about how to get guaranteed and transparent access to Business Insider audiences.
“With General Data Protection Regulation coming into play, these deeper, more transparent relationships between publishers and brands will become more important than ever for brands to ensure compliance.”
Paradise Papers largest leak in history
The Paradise Papers, released last Sunday by the International Consortium of Investigative Journalists, is based on the largest information leak in history.
The set of 13.4 million confidential electronic documents concerning clients of offshore law firm Appleby were leaked to the German newspaper Süddeutsche Zeitung. The newspaper shared them with the International Consortium of Investigative Journalists.
The global investigation, conducted by the consortium and 95 media partners, revealed the workings of the tax haven industry used by some of the world’s most powerful companies and people, including Queen Elizabeth II and Donald Trump’s cabinet members.
Among the leaked files are seven million loan agreements, financial statements, emails, and trust deeds, providing details the tax planning of almost 100 multinational corporations, including Apple and Nike.
The leak also includes almost half a million documents from Asiaciti, a trust company based in Singapore, and documents from company registries in 19 secrecy jurisdictions.
Disney’s ban on LA Times backfires
The Walt Disney Company’s decision to exclude The Los Angeles Times from press screenings of its movies has backfired.
A number of news outlets, including The New York Times, subsequently boycotted the screenings of future Disney films in retaliation.
This, combined with the added pressure of several high-profile Hollywood figures and the joint denouncement made by American critics’ organisations, resulted in Disney reversing its decision
In a statement, Disney said: “We’ve had productive discussions with the newly installed leadership at The Los Angeles Times regarding our specific concerns, and as a result, we’ve agreed to restore access to advance screenings for their film critics.”
The LA Times was banned by Disney after the publication investigated the media giant’s business dealings in Anaheim, detailing the “subsidies, incentives, rebates and protections from future taxes” that Disney had received from the Californian city.