CNN, The Economist and The New York Times have announced their approaches to the Apple Watch, in the strongest sign yet of how wearable apps will actually work.
The Times will feature breaking news alerts which allow users to click over to the full news stories on their iPhone, using an Apple technology known as Handoff.
It will also feature miniature one-sentence stories written specifically for the watch, in an example of designing content “watch up” rather than “desktop down,” according to Times senior product manager Andrew Phelps, speaking to Digiday.
“If nothing else, this project has forced us to make good, hard design and newsroom decisions about mobile production,” Mr Phelps said.
The Economist has taken a completely different approach, using the Apple Watch to push its audio edition to listeners rather than readers, eschewing breaking news alerts – largely because the publication doesn’t produce content at the rate daily newspapers do.
Meanwhile, CNN wants to allow the user total control over which subjects they receive alerts, according to comments by the company’s chief product officer Alex Wellen in Digiday.
The New York Times’ native ad strategy pays off
Native ads on The New York Times have been shown to be as engaging as regular editorial content on 100 other competitors’ websites by new analysis, which also shows content created by the paper’s in-house T Brand Studio unit dramatically, out-performs content written by advertisers.
The analysis comes from audience measurement company Chartbeat. It found that of the 100 largest sites the organisation measures and each of their 1000 most-visited articles, Times paid posts outperformed around half.
When in-house T Brand Studio paid posts are measured against paid posts on the Times written by advertisers, T Brand Studio stories create 361 per cent more unique visitors.
Up to 526 per cent more time is spent with T Brand Studio paid posts than advertiser-written paid posts.
Some T Brand Studio stories created as much engagement as the highest-performing Times editorial content.
AFP launches Twitter-based soccer content aggregator
Live-tweeting sports events is a widespread phenomenon, and wire service AFP has tapped into it with their announcement of TweetFoot, a series of web apps collating all Twitter coverage of a particular game or league.
AFP has selected almost 1500 of the most influential players, sports reporters, bloggers, fans and other soccer professionals on Twitter, a list which will be updated on a regular basis.
These users’ tweets provide the content on TweetFoot, which displays tweets from those accounts in real time, sorted by the match they are tweeting about, or the league they are a part of.
TweetFoot users can “replay” Twitter coverage of the matches using the app.
“More than ever, today’s global citizens, faced with a perpetual tsunami of information, need dependable, serious and rigorous intermediaries,” AFP president Emmanuel Hoog said in a statement.
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