Global round-up: SPH invests in social media feeds

Social media curation platform Crowdynews has received €2.5 million in funding from major Asian publisher Singapore Press Holdings and investment firm INKEF Capital.

Crowdynews offers publishers customisable social media feeds to integrate into articles and stories online, take content from Twitter, Facebook, Instagram, Vimeo and other platforms.

Currently the start-up provides its service to the Chicago Tribune, Washington Times, AccuWeather, Singapore Press Holdings titles and other media companies around the world.

Chief executive of the Singapore Press Holdings New Media Fund, Chua Boon Ping, told that the company believed that future of publishing would have to incorporate social media.

“The media business is always about engaging the audience and Crowdynews complements the strong editorial content that SPH has by bringing in the social media element from the audience,” he said.

“This makes the content even more relevant as real-time feeds on the various topics are presented side by side with the publishers’ own content.”

UK media to see boost in marketing spend

A new report has shown that 2014 was a record year for the growth of UK marketing spend, and forecasts that “main media” players will have a positive next 12 months.

The study, from the Institute of Practitioners in Advertising (IPA), forecasts a 6.1 per cent growth in media spend for the 2015-16 budget year.

After internet advertising, which tops the forecast with a predicted growth of 15.1 per cent, main media advertising is forecast to see the most significant growth figure, 6.1 per cent.

In the study, main media constitutes newspapers and magazines (including inserts), television, cinema and outdoors. It does not break the categories down to individual segments of main media.

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