Daily newspaper the New Day will close today, just nine weeks after it was launched. Publisher Trinity Mirror said it was “disappointing” but circulation for the title was “below our expectations”.
Editor Alison Phillips told BBC News “we tried everything we could”, getting a great reaction from readers, “but the reality was we didn’t have enough of them”.
New Day had hoped to sell about 200,000 copies a day, but sales are reported to have fallen to about 40,000.
BBC News reports the majority of the newspaper’s 25 staff will lose their jobs, with the remainder being absorbed by the Mirror newspaper.
For the final time… here’s tomorrow’s front page. ? pic.twitter.com/qW4UIleZf7
— the New Day (@thenewdayuk) May 5, 2016
The paper was launched in February and was said to be politically neutral and aimed at “time-poor” readers. Although the title had a social media presence, it did not have a website.
UK ad spend up, but news brand share down
Overall ad spending in the UK grew by 7.5 per cent to £20.1 billion last year, but the share of this going to newspapers and magazines declined.
The figures from the UK Advertising Association show that by far the biggest slice of the advertising pie went to the internet segment – which attracted £8.6 billion in 2015, up 17.3 per cent year on year. The report does not provide a breakdown of how internet advertising is spent, but the Press Gazette reports the two biggest online advertising players in the UK are Google and Facebook.
The Advertising Association figures also showed:
- National newsbrands, including their websites, fell 11 per cent to £1.2 billion
- Regional newsbrands fell 6.2 per cent to £1.2 billion
- Magazine brands fell 5.2 per cent to £942 million
- Television grew 7.3 per cent to £5.3 billion
- Radio grew 2.9 per cent to £592 million.
Overall, advertising grew at its fastest rate since 2010 last year.
Bloomberg looks to more automation
Bloomberg editor-in-chief John Micklethwait has told his 2400 journalists he is forming a 10-person team to lead a study on how to use more automation in writing and reporting.
The New York Post reports that the company pre-empted staff concerns by saying no journalists would lose their jobs over the move
Micklethwait said in an email to staff: “One irony of automation is that it is only as good as humans make it. That applies to both the main types of automated journalism.
“In the first sort, the computer will generate the story or headline by itself. But it needs humans to tell it what to look for, where to look for it and to guarantee its independence and transparency to our readers.
In the second, the computer spots a trend, delivers a portion of a story to you and in essence asks the question: Do you want to add or subtract something to this and then publish it? And it will only count as Bloomberg journalism if you sign off on it.”
Hulk Hogan in new legal action
After a $US140 million victory over Gawker in a legal action over invasion of privacy, Hulk Hogan has launched a new action against the gossip website and others over more disclosures in recent months.
The Hollywood Reporter says the actions follow reports in The National Enquirer and Radar Online that the former professional wrestler had used the n-word and made racist comments about his daughter Brooke’s boyfriend in an extended transcript of the sex-tape footage over which he sued Gawker.
Hogan also has accused two radio employees of an organised attempt to cause him economic harm while furthering their own broadcasting careers.
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