Global: Tech companies top the list of most valuable brands

Global: Tech companies top the list of most valuable brands

Google, Apple and Microsoft are the most valuable brands in the world, according to new research from BrandZ, the world’s largest brand equity database.

And online retailer Amazon, which is set to launch in Australia this year, nudges out Facebook for fourth place.

Out of 100 brands, three Australian names made the list. Commonwealth Bank moved up the list four spots to 60, ANZ Bank jumped two spots to 75 while Telstra fell 10 to rank 88.

New names on the list included social app Snapchat, video streaming sites Netflix and YouTube and marketing site Salesforce. American telecommunications company Xfinity was the highest placed new entry at 23.

The list is compiled each year by British-based advertising and public relations corporation, WPP, and global business consultancy Kantar Millward Brown. International brands are ranked according to their total revenues.

This year, revenues of the top 100 increased by eight per cent to $3.64 trillion. The largest growth area for 2016 was retail, up 14 per cent.

The Guardian crowd-funds new environmental series

Photo: The Guardian

Photo: The Guardian

The Guardian’s US newsroom is experimenting with crowdfunding public interest journalism for a new environmental series.

The series called “This Land is Your Land” will document President Trump’s government land sell-off. The campaign reached its goal of $50,000 in 31 hours with over 1000 contributions, later being raised to $100,000. Contributions will close on 31 July.

The Guardian has encouraged public donations for journalism on the site since 2014, but this is the first time donations have been asked for a specific editorial series.

Myanmar journalists take press freedom battle to the top 

Photo: Wikimedia Commons

Photo: Wikimedia Commons

As two senior journalists go on trial on Thursday local time, over 100 journalists from across Myanmar will gather to protest restrictive press freedom laws.

The country’s military sued the pair for a satirical article which appeared in their journal. According to Reuters, the protesters will gather wearing “Freedom of the Press” armbands as the number of similar cases appearing before the courts continues to grow.

The laws, implemented by the government of Nobel Peace Prize winner Aung San Suu Kyi, prohibits media outlets from attempting to “extort, threaten, obstruct, defame, disturb, inappropriately influence or intimidate”. The broad wording of the law has seen western human rights agencies push for its abolition.

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