Trinity Mirror will launch Britain’s first national daily in 30 years on Monday. To be called The New Day, the 40-page newspaper will be published Monday to Friday, with a launch price of 25p.
The publisher says the newspaper “will cover important stories in a balanced way, without telling the reader what to think”.
Trinity Mirror stressed that The New Day would be a standalone newspaper and “not a sister title” to The Daily Mirror.
It is not deterred by the decline in print newspaper sales, as readers switch to online news sources, or the closure of the print editions of The Independent and The Independent on Sunday next month.
Trinity Mirror insists there is still an appetite for the printed word, and The New Day will appeal to new readers.
Alison Phillips, The Mirror‘s weekend editor, will also edit The New Day.
Ms Phillips said: “There are many people who aren’t currently buying a newspaper, not because they have fallen out of love with newspapers as a format, but because what is currently available on the news stand is not meeting their needs.
“This paper has been created as a result of customer insight and is the first newspaper designed for people’s modern lifestyles.”
The paper will be available free from more than 40,000 retailers on its first day, Monday, February 29.
Chinese ‘ban foreign companies from online publishing’
The Chinese government has issued new rules that ban any foreign-invested company from publishing anything online in China, effective next month, according to a report on Quartz website.
The Ministry of Industry and Information Technology’s new rules could, if they were enforced as written, essentially shut down China as a market for foreign news outlets, publishers, gaming companies, information providers, and entertainment companies, from March 10.
Quartz says the new guidelines, issued in conjunction with the State Administration of Press, Publication, Radio, Film and Television, dictate what can be published online, and how publishers should conduct business in China.
“Sino-foreign joint ventures, Sino-foreign cooperative ventures, and foreign business units shall not engage in online publishing services,” the rules state.
Any publisher of online content, including “texts, pictures, maps, games, animations, audios, and videos,” will also be required to store their “necessary technical equipment, related servers, and storage devices” in China, the directive says.
Instant Articles to be fully available in April
Facebook’s Instant Articles will be available to all publishers from Tuesday, April 12, the company has announced.
Instant Articles—which was launched in nine publications in May—allows stories to load as much as 10 seconds faster when Facebook users click a news link on their mobile device.
Hundreds of publishers now use Instant Articles, but the April expansion is likely to make the format ubiquitous, according to The Verge.
Instant Articles strips down news articles so that they are digitally lean but visually pleasing, and Facebook preloads them as users swipe down their News Feeds.
Users are more likely to click and share articles in this format. For now, publishers who format their articles through this offering get to keep all of their ad revenue and ad analytics systems.
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