Global: WaPo goes in-house for ad tech

NEW ad technology that provides faster downloads on handsets has been developed in-house by The Washington Post.

WashPost-Zeus has decreased latency by 75 per cent compared to standard mobile web. Head of ad product technology, Jarrod Dicker, said the project also helped solve wider industry problems such as viewability, ad fraud and ad blocking. The Post also utilises Facebook and Google’s rapid mobile delivery technology.

Times pulls app

The Times of London will close its weekly edition-based app less than a year after it launched, according to NiemanLab.

Times Weekly cost $4-a-month and was available in 46 countries. A spokesperson for The Times told NiemanLab the company would “be using the knowledge we gained from the weekly proposition to improve our full international subscription offering”.

Guardian rolls out VR team

Guardian News & Media has established an in-house virtual reality team dedicated to creating an ongoing series of “innovative and thought-provoking” projects.

Adam Foley, commercial strategy director, said the VR team would also enable Guardian to work with brands “to harness this technology”.

The creation of the team follows the success of 6×9, a virtual reality experience of solitary confinement. Guardian’s next VR project will be launched on Daydream, Google’s mobile-based VR platform.

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