The Gold Coast Bulletin has redesigned its real estate section as a gloss magazine that also features interiors and home improvement.
It includes new sections, such as lifestyle, interiors, trends, outdoors, as well as a look inside the homes of high-profile Gold Coasters.
Previously, the paper’s real estate section was a lift-out print product.
Gold Coast Bulletin editor Catherine Webber said this was a unique product in the market.
“There are a lot of great magazines on the market that will do interiors, and we’ve kind of borrowed a bit from everything but, at the end of the day, this is a newspaper product, and that’s what sets it apart from the rest,” she said.
Unlike other home improvement magazines, this product would provide more up-to-date news, said Ms Webber.
“With glossy magazines, they’re two or three months out from production, whereas for us, two days before you’re reading it, we’re still writing it, and I think that’s the difference.”
The first issue came out on January 2, three weeks ahead of the annual Ray White auction weekend at which more than $20 million were sold.
“With glossy magazines, they’re two or three months out from production, whereas for us, two days before you’re reading it, we’re still writing it, and I think that’s the difference.” – Catherine Webber, editor of the Gold Coast Bulletin
“In any other market it’s usually a quiet time but, on the Gold Coast, we get 12 million tourists a year, and a lot of them are coming up here in January from around Australia,” Ms Webber said.
“And that’s why we launched in January because that’s the national market of people who want to move up here or invest here.”
Ms Webber said the magazine showcased the paper’s commitment to the property market.
“It shows that we wanted to reinvest, and are putting a lot of time and money into the property market. Advertisers and our readers really saw that as a vote of confidence in the Gold Coast market itself,” she said.
The magazine is included in the Bulletin’s Saturday paper.
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