New features, lifestyle sections, national content and additional opportunities for advertisers are part of a refresh of Fairfax Media’s GoodFood.com.au.
The respected culinary brand has redesigned its website to create a seamless cross-device experience by using adaptive design and has reconfigured the site’s search functionality.
Fairfax is also rolling out new Good Living and Good Health sections in a bid to ensure the Good Food brand encompasses the entire eating experiencing from dinning room to nutrition.
According to Fairfax’s Life Media brands and audience director, Jodie Smith, the new sections also offer “extensive sponsorship and brand integration opportunities for advertising partners around content”.
National Good Food editor Nedehl Stelio said the new website showcases “the trusted, independent reviews and content for which Good Food is renowned”.
“The site provides inspiration for our audience’s next food experience, whether that is cooking a mid-week meal with recipes from leading chefs, going out for a Sunday brunch or enjoying an amazing dinner at a hatted restaurant,” she said.
To support the website re-launch, a refreshed Good Food print lift-out was published in Tuesday’s The Sydney Morning Herald and The Age and a marketing campaign that encourages foodies to “Good Food it” when looking for culinary inspiration has been launched.
Good Food relaunch marketing campaign.
Key advertising partners VisitCanberra and Smeg are also supporting the launch.
The website re-launch come ahead of the release of the 2017 Good Food Guide, in July for the Brisbane Times, and September for The Sydney Morning Herald and The Age.
Good Food reaches more than 870,000 people each month according to the April Nielsen Digital Ratings Monthly.
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