Herald on Sunday tops in NZ readership

The Herald on Sunday has overtaken the Sunday Star-Times to become New Zealand’s best-read Sunday masthead for the first time, according to Nielsen data released yesterday.

Its weekday counterpart, the New Zealand Herald, also bucked global trends to record newspaper readership growth.

The Herald on Sunday increased its readership by 1.3 per to 303,000 on the previous quarter, while the NZ Herald, under new editor Murray Kirkness, lifted its readership by 1.5 per cent to 404,000.

The Herald on Sunday now has 8000 more readers than the Sunday Star-Times, making it the best-read Sunday paper nationally for the first time in its 12-year history. Its market share also increased 1.6 points to 50.6 per cent.

NZME managing editor Shayne Currie says the Weekend Herald has also experienced growth following its redesign and revamp late last year.

Readership has again surpassed the 400,000 mark, increasing 3.8 per cent on the previous quarter to 412,000 readers. This includes growth in the valuable primary and secondary audiences, as well as stronger tertiary readership, Mr Currie said.

NZME’s newspaper brand audience (including regionals) is 2,123,000, up 5.9 per cent on last year. The Herald‘s monthly brand audience is 1,930,000, an increase of 8.6 per cent year on year.

This growth continues to be underpinned by strong digital figures with nzherald.co.nz attracting 1.5 million UAs in January. This was up 8 per cent on December 2015 and up 22 per cent on January 2015.

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