Melbourne masthead the Herald Sun has seen a substantial lift in its digital unique audience in September on the back of a strong promotion of AFL premiers Richmond Tigers, according to Nielsen’s Digital Monthly Ratings.
The News Corp Australia title received an 18 per cent increase in unique traffic, jumping from ninth to seventh place. The Herald Sun’s two-week campaign included reader giveaways, merchandise such as banners, face masks and bumper stickers, and live digital content.
The publisher’s first ranked news site News.com.au also rose ten per cent.
The Daily Mail, which has maintained fifth place for over a year, dropped to sixth as Yahoo7 News Website’s unique readership increased by nine per cent, moving the title from seventh to fifth spot overall.
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