Smiles abound following the annual Herald Sun Good Friday Appeal over Easter, which raised a record $17,605,662 for Melbourne’s Royal Children’s Hospital – $160, 038 more than last year.
More 100,000 volunteers took part, manning the phones to take donation pledges at Channel Seven studios and collecting funds on the streets of Melbourne.
Good Friday appeal director Anne Randall said she was constantly overwhelmed by the extent of support and generosity of the community.
The biggest change this year for organisers was the introduction of a dedicated social media person who handled Facebook, Twitter and Snapchat communications.
The appeal takes 12 months to plan, with nine full-time staff members behind the scenes. Planning for 2018 started on Tuesday.
The appeal has an 86-year history in Victoria. It grew from a sporting carnival organised by journalists from former HWT publication The Sporting Globe in 1931, in support of two Melbourne hospitals.
The event expanded in 1942 when it joined forces with radio station 3DB, which instigated the first all-day appeal broadcast. Channel 7 joined the cause in 1957, creating the telecast known today.
The event has raised more than $327.6 million for sick children – well in excess of $1 billion in today’s terms.
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