Hong Kong daily latest to sign up for Méthode

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The Hong Kong-based South China Morning Post is the latest newspaper to sign up with EidosMedia to integrate print and digital operations on the Méthode platform.

The globally-read English language paper is published daily in print, online, on tablet and mobile platforms and in e-paper editions.

“By integrating Méthode with our operations, SCMP will be well-positioned to converge all of our units onto a single platform,” South China Morning Post managing editor Brian Rhoads said.

The newspaper will also adopt Méthode social media tools, which allow journalists to search social media and post their stories to social media from within the editorial interface. The Méthode social media dashboard allows journalists and editors to monitor reaction and response to posts within the software.

The social tools support Weibo and WeChat, popular social networks in China. The software also will allow for content in traditional and simplified Chinese.

“Méthode will make [the South China Morning Post’s] news-creation processes more efficient, and give it hands-on control of reader traffic and engagement in the social space,” Asia-Pacific EidosMedia manager Lodovico de Briganti said.

Around 300 staff in the newspaper’s Hong Kong newsroom will use Méthode once it is rolled out.

News Corp Australia’s Méthode installation, which began to be implemented in 2012, is the biggest rollout EidosMedia has completed. Méthode is also used by The Australian Financial Review.

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