HuffPost Australia launched on Tuesday, with an exclusive interview with Julie Bishop on same-sex marriage, and has reported strong audience momentum in its first week.
Launching a day earlier than expected, it is the 15th addition to The Huffington Post’s growing international network.
Partnering with Fairfax Media, the HuffPost Australia editorial team is led by Tory Maguire, a former senior journalist at News Corp Australia.
“We kicked off with a terrific exclusive interview with Julie Bishop on same sex marriage and we’re seeing very pleasing audience momentum in the first week, with really high levels of social engagement,” she said.
Chief executive officer of HuffPost Australia Chris Janz is looking forward to giving Australians a voice.
“It’s great to have turned the lights on at HuffPost Australia – the destination for all Australians to voice their thoughts, have their opinions heard, and be constantly connected to what’s happening,” he said in a statement.
“In less than six months, we’ve assembled a highly-talented, strong editorial team, led by editor-in-chief Tory Maguire, who have hit the ground running to bring Australians the latest news, opinions and commentary that will shape the local agenda.”
Editor-in-chief of The Huffington Post Arianna Huffington says the site will explore Australian life, particularly the working culture.
“One theme we especially look forward to exploring is Australia’s work culture. With one-third of the Australian workforce working on the weekends, stress and burnout are critical issues the country is facing,” she said on The Huffington Post website.
“So in our coverage we will be shining a light on how Australians work now — from the big picture politics and policies down to how these impact Australians’ daily lives.”
The launch features blog posts from Faustina ‘Fuzzy’ Agolley, articles by author Sofie Laguna, one of Australia’s 100 Living Treasures Gabi Hollows, a student’s perspective on living with future in-laws, and advice from a young couple on home renovation and marriage.
HuffPost Australia will also showcase videos from popular Australian YouTube channels, and encourage conversations from everyday Australians on its blogging platform.
The Huffington Post’s head of brand strategy Lauri Baker will be speaking at The Newspaper Work’s Future Forum next month.
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