Former Southern Cross Austereo chief digital officer Vijay Solanki has been appointed chief executive of the Interactive Advertising Bureau, Australia.
Mr Solanki has more than 20 years’ experience in international marketing, digital, brand and media across large corporate and digital-centric organisations.
His appointment is the result of a three-month executive search process that sprung into gear after the March announcement that the then chief executive, Alice Manners, would step down. Ms Manners officially left the role in May.
Before working for South Cross Austereo, Mr Solanki was the senior director for global digital innovation at Phillips.
He has also held senior roles at Unilever, BP, lastminute.com and was the global launch marketing director for Shazam.
“My strong roots in marketing strategy and my belief that technology is the armoury of the modern marketer allow me to bring empathy to the role and I intend to use this as I meet senior marketers, agency leads and publishers,” Mr Solanki said.
“Their input will help me shape our strategy to extend IAB’s role as the trusted partner for any organisation navigating the digital world.”
IAB Australia chairman Ed Harrison said Mr Solanki’s background would bring a new set of skills and perspectives to the IAB.
“He will be tasked with bringing together an increasingly broad range of stakeholders including advertisers, agencies, media and technology business and charting a new course of growth and increased purpose for IAB as the ‘go to’ partner for all things digital,” Mr Harrison said.
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