A boost of more than 50 per cent in digital revenue for APN’s New Zealand arm, NZME, has been attributed to its integrated sales proposition.
NZME’s online revenue market share has also risen from 16 per cent to 20 per cent, APN chief executive Michael Miller told shareholders at an investor day in Sydney.
The editorial and commercial integration is set to be completed by February 2016, with all of APN’s New Zealand operations – including radio and print – moving into one building.
“NZME is increasing market share by transitioning from selling products, to selling its expanded audiences via an integrated sales proposition. The low cross-over of customers in the three businesses is providing revenue growth opportunities,” Mr Miller said in a statement to the ASX.
Mr Miller also used the briefing as an opportunity to announce the new system of metered digital subscriptions for Australian Regional Media online mastheads set to be introduced in the second half of this year.
Meanwhile, the company said its Adshel out-of-home advertising business will launch a national digital network in Australia also in the second half of this year, where growth in the market was 23 per cent year-on-year.
ACCC approves News’ APN stake
News Corp Australia has been given the green light by the competition regulator to take a 14.99 per cent stake in fellow publisher APN News & Media.
The Australian Competition and Consumer Commission (ACCC) approved the move last week. The stake still needs sign-off from the Foreign Investment Review Board.
News upped its APN stake in March. The move followed Independent News & Media, an Irish organisation, and Baycliffe selling all their shares.
Only 4.8 per cent of APN belonged to News before the sale.