The Seniors News Network will expand from Queensland into a number of regions in northern New South Wales, APN News & Media announced today.
Two new editions of free monthly masthead Seniors Newspapers, which targets the 55+ age bracket, will be rolled out over the next month.
The first will be distributed from Monday in Murwillumbah, Lismore and Kyogle in the northern rivers, Evans and Tweeds Head on the coastline and Bryon Bay, Ballina, Lennox Heads and Nimbin. The second will be rolled out from May 16 and be available to all Clarence Valley and Coffs Harbour residents.
To support the interstate expansion, Geoff Crockett has been appointed general manager of the Senior News Network and Colin Mitchell has been appointed national media sales consultant.
APN also has hired two extra sales staff and a local, part-time writer for each new publication.
Neil Monaghan, chief executive of APN’s Australian Regional Media said he was pleased to be expanding the masthead’s unique content model following the success and engagement of the network in Queensland.
“There are almost three million seniors (Australians aged 55+) across Queensland and NSW. They love to travel, dine out and have large asset bases making them an attractive segment for advertisers,” he said.
“Most importantly, they are highly engaged with online and print media using these platforms to inform their everyday decisions. There is real potential for advertisers to tap into this unique and growing demographic.”
ARM acquired the 19-year-old, south-east Queensland focused Seniors News Network in 2015 and has since refreshed and grown the network, expanding its print, online and social footprint across regional Queensland.
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