News media lifts as key NZ influencer

News media lifts as key NZ influencer

Stuff.co.nz and The New Zealand Herald are within the top 50 most influential of all brands in New Zealand, according to research from Ipsos.

Fairfax Media NZ’s main website, Stuff.co.nz, was the highest ranking news media brand at 19th. Respondents to the survey felt that the site is on the leading edge and ranked high for engagement. Stuff placed 27th in 2016, a total jump of 8 places.

The New Zealand Herald appeared on the list at 41st, with the masthead key characteristic being its trustworthiness

Stuff editor Patrick Crewdson said the title’s positioning in the top 20 was heartening.

“Great reporting has a noticeable impact, and this shows the innovative work done by our nationwide network of journalists is fulfilling our purpose of helping Kiwis connect and thrive in their communities,” Mr Crewsdon said.

“This is a welcome reflection not just of Stuff’s relationship with our audience but also of the continuing vitality and relevance of New Zealand journalism.”

TVNZ was the highest ranked local media brand at 14th. Television network Sky placed 25th while independent broadcaster MediaWorks came in at 40th.

Google and Facebook took the top spots respectively. While both were found by respondents to be leading the market, the brands fell behind the average for engagement and trust. Facebook received a total trustworthy rating of 16 per cent, 12 percent behind the top 100 average.

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