Businesses have pledged 10,541 positions for first-time job seekers in response to a News Corp Australia campaign to address high youth unemployment.
The 5000 Jobs in 50 Days campaign reached its target four days after launch and topped 10,000 pledges on September 27.
More than half of the positions were offered by major employers such as Domino’s, Coles, McDonald’s and KFC. Apprenticeship schemes also pledged.
Coles made nearly 3600 offers for new and vacated entry-level roles. Half of the positions filled in that time went to those aged 15-25.
News Corp harnessed its national network of metro, regional, community and Sunday newspapers to drive the editorial campaign across digital, print and social.
Similar initiatives, such as Fair Go for Regional Australia, involve limited newspapers and their websites. However, this is a unique campaign for News Corp as it involves every title.
Its streamlined publishing system helps make this possible.
News Corp Australasia executive chairman Michael Miller kicked off the campaign by offering 250 internships and dedicating $1 million of ad space to the cause.
Editorial content, including videos of young job seekers and an interactive map showing where jobs had been pledged, supported efforts.
Mr Judd said not all 10,000 jobs pledged were permanent, full-time or newly created positions.
“We’re identifying jobs for first-time job seekers, inexperienced people,” he said. “There were a lot of employers who didn’t commit to hiring first-time jobseekers. They could’ve stepped up but didn’t. These employers said, ‘we’ll all back young workers’.”
First-time jobseekers are often held back because employers want experience, contributing to a youth unemployment rate of 12.8 per cent.
News Corp is now exploring assistance for over-50s who lack skills required in a contemporary workforce.
“It’s one of the huge issues that, as newspapers and newsrooms, we need to get our heads around,” Mr Judd said. “In a fast-changing world, the nature of work is probably the number one story.”
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