Key commercial hires for Allure Media

Key commercial hires for Allure MediaSarah Wyse has been named chief revenue officer.

Two executives Sarah Wyse and Gemma Labadini have been hired by Allure Media, the publisher responsible for Business Insider Australia, Gizmodo and Popsugar.

Ms Wyse will take on the role of chief revenue officer. Ms Labadini will become business development director.

Allure Media CEO Jason Scott said he believed Ms Wyse and Ms Labadini’s track record of delivering commercial solutions and their strong product knowledge would aid Allure in their growth plans for 2017.

“The growth over the last three years has triggered the new roles as we continue to build the muscle needed to take advantage of the many opportunities available to us,” he said.

Ms Wyse was managing director at video advertising company Videology for two and half years. She has also worked across technology and advertising at TVN (now Tremor) and Ninemsn as national video sales manager.

Gemma Labadini has been appointed as business development manager.

Gemma Labadini has been appointed as business development manager.

Ms Labadini had been with Videology for two years as their commercial operations director. She has held positions across Australia and the UK with MEC, Global Radio and Fairfax Media.

While Ms Labadini started last week, Ms Wyse will not commence her role until mid-February.

Allure Media last year expanded its product stable with the launch of Kin Community Australia, a video network for women. It was also recognised for ‘launch of the year’ at the Publish Awards for the Who What Wear Australia network.

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