Lucky you’re in newspapers

AAMI continues its successful media strategy of amplifying their TV presence through the strategic use of newspapers.

AAMI Lucky For Over 40 YearsTheir preference is small spaces or strips, placed early in Sunday newspapers. This latest ad launched on the same day as a new TV ad which is a montage of ‘great AAMI moments’ over the years and highlighting their ‘Safe Driver Rewards’ message.

AAMI consistently perform well in generating Extension, when tested against out Creative Benchmarking criteria. Here’s a link to the research from November 2012.

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