Mail Online to use Australia as Asian launchpad

Mail Online publisher Martin Clarke has announced plans for further international expansion and wants the company’s Australian office to become a launch pad for broader coverage of the Asia Pacific.

In a presentation to investors, Mr Clarke said that the media organisation considers its Australian office as “a strategic base from which to cover the Far East both commercially and editorially.”

According to the presentation, which was reported in Press Gazette, Mr Clarke said that the company would look to hiring more reporters in Australia, as well as at its London base and its US office.

The Mail plans to launch a default homepage for people that access its site from somewhere other than the UK, the US, or Australia, “that showcases the best of our material from the UK, US and [Australia], but loses quite frankly the slightly parochial content that’s only really of interest in those countries.”

The Mail Online launched in Australia earlier this year and has seen steady growth since, rating as the fifth most viewed Australian news website in the latest Nielsen online figures for September.

Mr Clarke told investors that Mail Online currently employs 395 people in London, 121 in New York, 52 in Sydney and 40 in Los Angeles, according to the Press Gazette report.

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