Microsoft boss adds weight to historic campaign

Microsoft boss adds weight to historic campaignPip Marlow features in 'Influential by Nature' series.

Managing director of Microsoft Australia Pip Marlow is the latest business leader to feature in The Newspaper Works Influential by Nature series.

The ‘Influential by Nature’ series highlights the enduring social and political influence of newspapers by showcasing successful advocacy or marketing campaigns.

Ms Marlow appeared in the series to represent Microsoft’s involvement in an Australia Marriage Equality (AME) campaign that has thus far attracted the support of over 500 corporate entities.

Support for AME’s marriage equality campaign has increased ten-fold since it launched on May 29 with a full page ad in The Australian.

From 50 original signatories, 553 corporate entities now support the marriage equality campaign including Qantas, Google, Commonwealth Bank, Coca Cola, Optus and David Jones.

Former CEO of David Jones and now PwC board member Paul Zahra also features in the Influential by Nature series for his own support of the AME campaign.

The ‘Influential by Nature’ series has showcased other newspaper-based campaigns including the fight to reduce alcoholic fuelled violence in Sydney and a campaign that saw 7000 people vow not to drink and drive after a drunk driver killed an eight-month old toddler.

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