A new home for Fairfax’s premium lifestyle section, ExecutiveStyle.com.au, will launch in partnership with Audi, Burberry and Tiffany & Co, with more content-based opportunities for advertisers.
The new Executive Style site will feature an expanded editorial team and follows the creation of a separate Traveller.com.au site last year, with a similar clean, responsive design. New sections will also appear including prestige property, fine dining, watches and jewellery, as well as travel, motoring and fitness.
“ExecutiveStyle.com.au is dedicated to the things that interest smart, educated men – be it a prestige car, tailored suit, beautiful timepiece or fine whisky,” Executive Style Editor Steve Colquhoun said.
“It helps them keep fit, find a gift, locate a great restaurant and keep ahead of the technology game.
“The new ExecutiveStyle.com.au features great video, entertaining blogs and a striking, adaptive design for a better user experience across all devices.”
Plans are underway to build a community across the site with a dedicated newsletter and expanded social channels, incorporating more shareable, engaging content and rich media executions.
Managing director of life media and events for Fairfax, Andrew McEvoy, said the new site reflected the company’s commitment to grow its Life Media portfolio and audience. “[It will bring] greater focus to our titles to further unlock the commercial potential of the brands,” he said.
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