News media is read by 2m people intending to buy a property in the next 12 months. And 1.2m readers intend to obtain at least one owner occupier mortgage or investment mortgage, as this nickable chart shows.
Source: emma™ 12 months to April 2017. Readership based on last four weeks. Survey conducted by Ipsos MediaCT, people 14+ ; Nielsen DRM April 2017, People 14+ only.