- Recent activity has performed well against averages and other Myer activity.
- Stronger recognition scores are particularly encouraging, a likely reflection of the different approach for Christmas and potentially colour choice (Super Saturday).
- Christmas Help is performing as intended in prompting a brand response, and is the strongest retail ad tested on this measure.
- Conversely and just as positively, Super Saturday is amongst the top four performers on stimulating store visitation as measured by ActionMap- refer to download.
- A great result across both types of activity
Download full results in the document below.