Myer ‘Christmas’

Myer's Christmas newspaper ad's offer of help strikes a chord. It prompts strong Affinity while still meeting the Retail Call to Action avg.

Key findingsMyer 'Christmas'

  • Recent activity has performed well against averages and other Myer activity.
  • Stronger recognition scores are particularly encouraging, a likely reflection of the different approach for Christmas and potentially colour choice (Super Saturday).
  • Christmas Help is performing as intended in prompting a brand response, and is the strongest retail ad tested on this measure.
  • Conversely and just as positively, Super Saturday is amongst the top four performers on stimulating store visitation as measured by ActionMap- refer to download.
  • A great result across both types of activity

Download full results in the document below.

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