Readers this week celebrated what they love about life in their cities as part of a local newspaper initiative now being run across the country.
#SnapSydney, launched two years ago, has been expanded to all mainland state capital cities.
The event encourages readers to capture photos that celebrate everyday life and share them on social media.
News Corp Australia’s community newspaper divisions in Victoria, Queensland, South Australia and Western Australia all ran ‘SnapAustalia’ on Thursday, with dedicated hashtags for each state’s capital.
The event attracted the support of Prime Minister Malcolm Turnbull, NSW Premier Mike Baird, pop star Delta Goodrem.
Managing director of community publishing Brett Clegg said SnapAustralia “is a brilliant illustration of how our titles are innovating for a modern audience”.
NewsLocal’s Kathy Lipari chats about #SnapSydney in 2015
The social media-driven campaign also features events in Sydney, Brisbane and Melbourne featuring entertainment, food trucks and giant digital screen streaming reader’s images.
Camera company Canon held free photography workshops across Australia in the four weeks leading up to the event.
#SnapSydney has won a number of awards, including those organised by the NewsMediaWorks and Best Use of Social Media category of the 2016 Global Media Awards run by INMA.
Photos from SnapAustralia 2016
— Karen J (@karen4012) November 16, 2016
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