News appoints creative director

News Corp Australia has announced the appointment of Steve Emery as creative director – digital product & development.

Mr Emery will provide strategic creative direction across the company’s portfolio of digital products, including News Corp Australia’s metropolitan news websites.

He joins News Corp Australia from BSkyB in London where he held a similar role. He will report to group director – digital product & development Alisa Bowen.

Ms Bowen said: “Steve is a creative leader with an astute understanding of beautifully simple design, excellent user experience and effective commercial integrations. We want these characteristics to become hallmarks of our digital product suite and Steve’s appointment is a terrific next step toward that vision.”

Mr Emery said of his appointment: “There is an amazing opportunity both with News Corp Australia’s huge audience and within the Australian market to create some new and truly exciting products which engage and impress. I can’t wait to join the team in creating these new experiences for News’ audience.”

His appointment follows the recent implementation of News Corp Australia’s new digital publishing platform which saw a major refresh of the company’s metropolitan sites creating a consistent suite of mobile and web products; and the launch of the News’ digital subscription model.

Mr Emery starts with News Corp Australia on Monday, October 21.

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