News Corp bets on horses wagering site

News Corp bets on horses wagering site

News Corp Australia is expanding its footprint in the lucrative wagering category with the purchase of horse racing website Punters.com.au.

The free site attracts a monthly average audience of 375,000 with its data-rich form guide, specialised racing content and news.

Punters.com.au also has a mobile app and has developed a range of wagering partnerships since it was founded in 2008.

The purchase of the site reflects News Corp’s ambition to grow its wagering audiences and advertisers, a strategy solidified by the July-appointment of Simon Anderson to the new role of group director of wagering.

News Corp Australasia executive chairman Michael Miller said the company had a “long and rich history with Australia’s racing, sports and wagering industries”.

“The acquisition of Punters.com.au deepens News Corp’s commitment to Australia’s $6 billion horse racing industry and provides our 16 million monthly audience with an even more complete and integrated fan experience,” he said.

“Punters.com.au is already the country’s #1 rated form guide with a rich content offering and hosting an active social community. This partnership with Punters.com.au will allow us to take its tools, tips and news to a wider audience.”

The site’s CEO and founder Luc Pettett and chief operational officer Heath Kilgour will both remain in their positions.

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