News Corp Australia has acquired a majority stake in real estate digital marketing provider DIAKRIT as the publisher’s NSW local newspaper division launches a website geared towards Chinese-Australian audiences.
DIAKRIT has more than 2000 major real estate clients worldwide and provides a number of digital marketing solutions to help agents and developers sell properties and home owners find, furnish and renovate.
The Bangkok-based company’s visualisation tools and digital content are designed to enhance the buying, selling and renting of real estate and include 2D and 3D floor plan services, photography and 3D visualisations and animations.
News Corp Australasia executive chairman Michael Miller said DIAKRIT’s 3D and rich media content helps developers and real estate agents present their properties in a far more engaging manner.
“The real estate market here in Australia, the USA and around the world has only just begun leveraging this type of digital content, so the potential is enormous,” he said.
“We intend using our reach, digital assets and advertising expertise to further drive DIAKRIT’s growth in new markets, and in turn, our property businesses and real estate agent partners will benefit enormously from utilising DIAKRIT’s expertise and products.”
DIAKRIT’s three co-founders and existing management team will continue to run the company’s operations.
The announcement of the DIAKRIT acquisitions was followed by the launch of NewsLocal’s new online real estate destination SydneyPropertyExperts.com which is published in both English and Chinese.
The site’s content is specifically geared towards the Chinese community and includes foreign investment issues, market trends, new developments, suburb hotspots and sections including market reports and ‘Ask the Experts’.
NewsLocal editor-in-chief Kathy Lipari said SydneyPropertyExperts.com utilises the expertise and resources of the NewsLocal real estate team to provide comprehensive information to Chinese real estate buyers.
“NewsLocal is the leader in local real estate coverage in Sydney and we identified a gap in the market for expert real estate content and analysis tailored specifically to our Chinese-Australian audiences,” she said.
NewsCorp NSW real estate editor Tim McIntyre will lead the site’s content team together with local area real estate experts Shayne Collier, Brendan Wong, Erin Forster and Alison Cheung. The team will combine its in-depth knowledge of the Sydney property market with figures from CoreLogic RP Data, the most comprehensive real estate data available in Australia.
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