News set to merge sales teams

News Corp Australia will merge its network sales team with the sales team of lifestyle content business NewsLifeMedia from Monday, May 30

The expanded team will be led by Sharb Farjami, who was promoted to News’ chief commercial officer, network sales, in February.

“As we create a truly full-service multi-platform offering, encompassing paid media, data, content and technology solutions, the addition of NewsLifeMedia to our network sales team will enable us to deliver expertise, creativity and strategic solution ns that are head and shoulders above anything else in market,” Mr Farjami said.

NewsLifeMedia’s director of sales and strategy, Paul Blackburn will now report to Mr Farjami under the new title of commercial director, lifestyle.

News Corp Australasia executive chairman Michael Miller said the two sales teams had world class expertise in a number of platforms and areas.

“As a combined force, we will ensure that the resources of these two teams are used in their best combination to meet our clients’ business objectives,” he said.

NewsLifeMedia chief executive Nicole Sheffield noted the success of the business moving to a specialist content sales network last year.

“Our partnerships have never been stronger and our SMI data shows that our advertising performance is tracking incredibly well versus the industry average,” she said.

“Combining forces with News’ network sales enables us to leverage our brands and our expertise with greater scale, bringing the best of both worlds together to continue to provide the most connected advertising solutions in market.”

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