News Corp Australia is investing in and betting on the power and quality of its weekend audience with the launch of a new Sunday magazine, Stellar.
Stellar will launch on Sunday, August 28, replacing Sunday Style which will be retired the week before.
The new Sunday newspaper-inserted magazine will cover entertainment, lifestyle and food and feature contributors including celebrity chef Matt Preston and fashion guru Marina Afonina, as well as beauty and travel from Cleo Glyde.
A $6 million multi-channel marketing campaign will support the launch.
Stellar will be inserted into NSW’s The Sunday Telegraph, Victoria’s Sunday Herald Sun and Queensland’s The Sunday Mail, providing a combined weekly reach of upwards of 2.9 million Australians.
News’ managing director of metro and regional publishing Damian Eales said the scale and quality of News’ Sunday audience was a powerful proposition.
“From an advertiser’s perspective, there are very few other times during week where you have an audience that’s more engaged, more relaxed and more forward-focused in terms of the week ahead,” Mr Eales said.
Mr Eales said News was an unashamed backer of print, as well as digital, and that News would continue to look for opportunities to grow the print market.
“Despite what you might read elsewhere, the reality is a very large proportion of Australian population, both young and old, are consuming our printed products on a daily basis,” Mr Eales said.
Sarrah Le Marquand has been appointed editor-in-chief of Stellar and will commence her new role on Monday, July 4.
Ms Le Marquand is a columnist, editor of opinion site RendezView and a former features and opinion editor of The Daily Telegraph.
“Stellar will have a unique mix of both flair and substance, but with an edge, and readers can expect the unexpected every Sunday,” she said.
“Our content will deliver an entertaining mix of news and celebrity features, lifestyle content assembled by Australia’s best fashion and beauty team, and then a second-to-none section catering to all things food.”
Kerrie McCallum will take up the role of editorial director of Stellar, in addition to her role as editor-in-chief of delicious. Ten pages of food content from delicious will feature in Stellar.
Stellar will capitalise on News’ reporting and writing talent from across the country and also feature a broad range of contributors including:
- Neale Whitaker, design and style guru
- Donna Hay, leading food editor and best-selling cookbook author
- Foodies Hayden Quinn and Silvia Colloca and
- Top chefs Matt Moran, Colin Fassnidge and Shannon Bennett
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