NewsLocal will help launch Australia’s first Do Something Day, the country’s biggest celebration of volunteering and random acts of kindness.
News Corp Australia’s local newspaper arm in NSW will launch the June 15 event in conjunction with the Do Something Charity and Clubs NSW – Your Local Club.
The event encourages people to perform a random act of kindness or do something positive within their community.
NewsLocal editor-in-chief Kathy Lipari said Do Something Day was about shining the spotlight on volunteers “and the fantastic things that they do day-in and day-out, without recognition in a lot of cases”.
“We are proud of being a nation that pitches in and looks out for each other. Do Something Day is all about highlighting that and focusing on taking time out of our busy days to lend a helping hand to others,” she said.
People are also encouraged to share images on social media using #dosomethingday and #giveyourbest and use the ‘Kindomiser’, an online tool on dosimthingday.com.au that randomly picks a good deed people can do.
More NewsLocal campaigns:
- #SnapSydney: Social campaign celebrates daily life
- Neighbourhood Rescue: fixing communities one week at a time
Celebrity supporters of the event include NSW Premier Mike Baird, Sydney Mayor Clover Moore, cricketer Michael Clarke, entertainer Casey Donovan, former Parramatta Eels captain Nathan Hindmarsh, gardening TV personality Costa Georgiadis and journalists Sandra Sully and Mark Ferguson.
Clubs NSW chief executive Anthony Ball said the organisation was incredibly proud of volunteers who make a difference in people’s lives.
“The club industry in NSW boasts over 44,000 volunteers who dedicate 1.6 million hours of their time per year to activities like running the sausage sizzle at sport on Saturdays, raising funds for cancer research and picking up rubbish around the local neighbourhood,” he said.
“The passion and enthusiasm volunteers employ is something to be admired and they have an important part to play in building and strengthening our communities.”
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