The younger mobile audience accounts for a significant proportion of the increase in digital readership over the past 12 months – currently at 61 percent of the population.
The average reader age for printed newspapers and digital content is similar – 46 (print) vs. 44 (digital).
The core audience of printed newspapers is the 30 to 64 segment.
This group makes up 58 percent of all print readers, while the highly-valued 25 to 54 demographic represents 50 per cent of total print readership.
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