More than three million people read newspapers on their smartphones each month and the same number on tablets, according to the latest emma (Enhanced Media Metrics Australia) data for the year to February.
The figures reveal a 14 per cent increase in smartphone newspaper readership and a 9 per cent increase in tablet newspaper readership.
Total readership across all platforms remains steady, with 92 per cent of all Australians over the age of 14 reading newspapers. Printed newspapers bring in the largest audience, with a combined 14.2 million readers, or 80 per cent of the population.
“People are checking their smartphones up to 150 times a day, and this is where newspapers play a vital role, with readers turning to trusted sources for breaking news and information … wherever they are,” The Newspaper Works chief executive Mark Hollands said.
Melbourne’s weekday Herald Sun is Australia’s most-read paper in print with 1.38 million readers, followed by Sydney’s The Sunday Telegraph, the Saturday Herald Sun, the Sunday Herald Sun and Sydney’s Daily Telegraph.
The Sydney Morning Herald remains the most read newspaper across all platforms, with 5.225 million readers.
Tasmania has the highest printed newspaper penetration with 92 per cent of Tasmanians reading one in the last four weeks, while the Northern Territory has the highest digital penetration at 63 per cent.
Click here to read the emma statement which includes a breakdown of average issue readership.