Newspapers fuel Social Creative lifestyles

Related links

More on emma’s consumer segmentation: http://emma.com.au/learning/innovations/segmentation/ (login required)

Most sharing of news on Twitter comes from newspapers: http://mumbrella.com.au/abc-and-smh-lead-twitter-news-sharing-race-135232

The big 5 personality traits: http://en.wikipedia.org/wiki/Big_Five_personality_traits

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