Nielsen: ranking shuffle in the Top 10 news sites

Nine of the top 10 digital news entities have changed in ranking order compared to the year prior, according to Nielsen’s monthly digital ratings for February.

The data revealed news.com.au as the only title that remained in the same position, ranked at the top of the list with 5.7 million readers, despite a 2 per cent drop from last year.

ABC News Websites, Yahoo7 News Websites, BBC and MSN News all jumped in rankings.

ABC News Websites moved to second place from fourth, with a 1 per cent increase to a unique audience of 4.8 million.

Yahoo7 News Websites experienced the largest growth (25 per cent), increasing from seventh place to fifth.

BBC jumped from 11th to eighth place, with 2.4 million readers and an 8 per cent increase.

MSN News revealed the biggest change in rank, climbing the ladder to ninth place from 14th.

The Age experienced the biggest hit to audience growth, dipping 14 per cent to 2 million.

It should be noted that Fairfax Metropolitan sites, including Metropolitan mastheads does not include any census data for their volumetrics. According to Nielsen, unique audiences are measured using the same methodology as previous months and is consistent with all sites in the rankings.

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