The NT News launched new bundled digital subscription packages on Wednesday to accompany the arrival of its new digital replica editions.
It follows similar packages and digital replicas launched by the other mastheads in News’ recently established regional publishing division: Townsville Bulletin, The Cairns Post, Geelong Advertiser, Gold Coast Bulletin and Hobart’s Mercury.
The digital editions are hosted on a new platform built by smedia which is designed to be cleaner and less clunky. Its launch follows News’ decision to pull many of its mastheads from digital publishing platform PressReader.
Plans to build an app or app integration where the NT News’ new digital product can be accessed are still in the works.
NT News editor Rachel Hancock said the new digital edition was especially useful given the Northern Territory’s vast distribution area.
“It’s quite a big deal for us, given that we think that our paper has got a pretty massive following – but (the print edition) is not necessarily available to everyone who wants to get their hands on it,” she said.
NT News’ digital subscriptions start from $4 a week which provides access to the digital replica edition.
The $7 a week package bundles digital editions and weekend print editions of the NT News with unrestricted digital access to Melbourne’s Herald Sun, Sydney’s Daily Telegraph, Adelaide’s Advertiser and Queensland’s Courier-Mail.
The package also includes a digital subscription to foxsports.com.au, access to the Herald Sun+ Rewards program and full access to SuperCoach Gold.
The price points and inclusions of the digital subscription packages vary slightly from paper to paper, however they all offer some form of bundling, an approach also taken by APN News and Media with the rollout of their digital subscription packages.
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