Banner ads will be phased out by The New York Times and replaced by a proprietary, cross-device ad called Flex Frame.
Flex Frame ads are horizontal and appear along the top of web pages, in-article and in content feeds elsewhere across nytimes.com.
The ads automatically adjust in size and layout depending on which device they are being seen on.
Sebastian Tomich, senior vice president of advertising and innovation, reportedly told The Wall St Journal Flex Frame ads would be bought programmatically but at a premium rate.
“The big question for us is, how we develop a premium native display business that still has the benefits of automation,” he said.
Mail boost e-commerce play
British tabloid The Daily Mail has bolstered its e-commerce offering by adding 77,000 product lines to its online store, Mailshop.co.uk.
The site stocks homewares and furniture from 25 retail partners including Thompson & Morgan, Lakeland and Cleverboxes, according to Digiday.
“This is a big-step change for us in terms of our e-commerce capabilities,” said Daily Mail’s head of e-commerce, Adam Kemp. “We’re taking more ownership of the customer journey.”
WSJ to cut the fat in long yarns
Too many of The Wall Street Journal’s stories are not sufficiently engaging or creative to warrant their length, editor-in-chief Gerard Baker has told staff in a memo.
“Many stories have repetitive anecdotes or unnecessary quotes” and “we will cut them”, he said.
The edict comes as the News Corp-owned paper intensifies its focus on digital journalism, according to a report from the Poynter Institute.
Mr Baker told staff the print edition would be redesigned and the paper would take a platform-agnostics approach, dividing editing operations and producing higher-quality stories earlier in the day.
Young adults prefer reading the news
Just over 80 per cent of Americans aged 18-29 prefer to read their news online, compared with 37 per cent who prefer to watch news online, according to Pew Research Center.
Americans overall prefer to watch (46%) rather than read (35%) their news. The inclination to watch increases with age. Only 10 per cent of young adults prefer to read their news in print. Some 57 per cent prefer to watch traditional TV.
Honours for best digital work
Ground-breaking digital products that engage readers while increasing business have been recognised at this year’s World Digital Media Awards, run by The World Association of Newspapers and News Publishers.
Guardian News & Media picked up Best Use of Online Video; Quartz won Best Digital Advertising Campaign; and for the first time publishers in India, the Middle East and Africa won accolades.
A full list of winners and links to their projects is below.
- Best News Website: Malayala Manorama Company Ltd, Kottayam, Kerala, India
- Best Entertainment and Lifestyle Website: Media24, Cape Town, South Africa
Project: Kick Off, the magazine’s website that brings 24/7 coverage and information on football. http://www.kickoff.com/
- Best use of online video: Guardian News & Media, London, United Kingdom
Project: Building the Atom Bomb: the full story of the Nevada Test Site https://www.theguardian.com/us-news/ng-interactive/2015/sep/21/building-the-atom-bomb-the-full-story-of-the-nevada-test-site
- Best Data Visualisation Project: Muscat Press and Publishing House SAOC, Muscat, Oman
Project: The dress styles to mark the 45th National Day of Oman http://timesofoman.com/extra/OmaniDress/
- Best News Mobile Service: Clarín A.G.E.A. SA, Buenos Aires, Argentina
Project: Clarín Balotaje en Telegram, the messaging app service to cover the presidential election.
- Best Entertainment & Lifestyle Mobile Service: Media24, Cape Town, South Africa
Project: Men’s Health – Belly Off, the mobile payment app about weight loss to build an alternative content and revenue stream. http://bellyoff.co.za/
- Best in Tablet Publishing: WeltN24 GmbH, Berlin, Germany
Project: DIE WELT Edition, the new tablet edition to give its loyal audience a deep, lean-back reading experience.
- Best Reader Engagement: Pictoline, Ciudad de México, Mexico
Project: Pictoline, the visual media company that produces winning visuals to share own social media platforms. www.pictoline.com
- Best Digital Advertising Campaign: Quartz, London, United Kingdom
Project: Quartz/GE World in Motion, the partnership to create a global destination for GE storytelling and content discovery. http://qz.com/384580/world-in-motion/
- Best New Product: S.A. La Nación, Buenos Aires, Argentina
Project: MUY LIEBRE, the millennial-focused product powered by user-generated content for all social media platforms http://www.muyliebre.com/
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