The New Zealand Herald has enlisted a Vodafone Warriors player as its first brand ambassador following its renewed sponsorship of the National Rugby League team.
A sponsor since 2006, the Herald confirmed it has extended its commitment until the end of the 2016 NRL season in a joint announcement by APN NZ CEO Martin Simons and Warriors chief executive Wayne Scurrah.
Warriors’ star recruit Sam Tomkins has been named as the Herald brand ambassador, as part of a new marketing campaign that promises readers: “The Herald gets you closer.”
APN New Zealand’s chief marketing officer Kursten Shalfoon said the Herald had a long and proud relationship with the Warriors.
“Their fans are very loyal and passionate, and we want to bring our audience closer to the team they love,” he said. “The Warrior’s heavy involvement in the community and their work and commitment on and off the field make them a great partner for the Herald – we want to celebrate Kiwi greatness and community spirit wherever we can.”
As part of the campaign to bring readers “closer” to their team, the Herald has obtained exclusive access to players and will offer subscribers free Warriors memberships, exclusive content and giveaways.
The partnership allows the Herald to get its brand in front of Warriors fans through match day experiences and beyond, Mr Shalfoon said.
“The partnership has provided us with some great content opportunities,” he said, “such as the publication of the NRL season guide and the NRL team poster which our readers love and look out for every year.”
Sam Tomkins, a former fullback for Wigan in the UK, will also write a fortnightly column.
The ambassador appointment is a first for the NZ Herald. “It’s an exciting new step for us,” Mr Shalfoon said. “Sam is a great guy, he’s hard working and has the right attitude, and of course he’s an exceptional rugby league talent.
His first column kicked off on Tuesday, March 18, with more initiatives to be announced shortly.
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