Off to Copy School for young advertisers

Off to Copy School for young advertisers

Spots at the next Copy School event are filling very fast, and The Newspaper Works is urging young creatives to apply as soon as possible for the May workshop series.

Copy School, “the body that champions quality copy in advertising”, will be heading to The Age offices in Melbourne for the first time.

The school is an opportunity for young copywriters, who are either employed in creative or media agencies or aspire to a career in the sector, to take part in a five half-day workshops designed to inspire and increase skills.

Australia’s leading advertising creative writers will come together to pass on their skills to the next generation.

Guest tutors include Nigel Dawson of Three Wise Men, Paul Taylor of M&C Saatchi Melbourne, Ant Keogh from Clemenger BBDO, Doogie Chapman and Jim Ingram of Cummins & Partners, Paul Reardon of Whybin TBWA, Ron Mather from It’s the Thought That Counts, Ted Horton from Big Red Melbourne and Ruth Lamperd from Herald Sun/Sunday Herald Sun.

The tutors donate their time to educate young copywriters, providing real-world experience from outstanding professionals in the media sector.

Workshops will be run from May 18-22 from 9am-12pm at the offices of The Age in Melbourne.

Course content will include:

  • How to take a brief
  • Articulating a value proposition
  • Establishing narrative structures appropriate for the medium
  • How to deliver audience-specific messages
  • Storytelling that is consistent with a brand, and on campaign message
  • Developing a style, consistently and concisely
  • Writing great headlines
  • Best practice editing
  • Presenting work to colleagues and clients
  • Taking Feedback and Rewriting

On day one, they will be given a brief that must be delivered on the final morning of the course. It will be critiqued and discussed by the lecturers and the group.

Lecturers will provide real-world experience in the fields of copywriting and storytelling, across television, newspapers, radio, digital media platforms, social media and electronic direct mail.

For more details and to book your place, click here.

For more news from The Newspaper Works, click here.

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