Pacific region papers named as INMA finalists

Pacific region newspapers have featured strongly in the list of finalists for this year’s International News Media Association Awards in a variety of categories.

This year's INMA awards recognise a number of papers in our region.

This year’s INMA awards recognise a number of papers in our region.

The Daily Telegraph is one of 89 finalists for its successful Fair Go For The West campaign in the “best use of an event to grow a news brand,” and “best public relations or community service campaign” categories.

The Sydney News Corp Australia paper is up against newspapers from Brazil and Canada in those categories.

The Daily Telegraph, the Herald Sun, the Adelaide Advertiser and The Courier-Mail were joint finalists in the “best idea to encourage print readership or engagement” category, for their David Attenborough Essential Collection promotion.

An international judging panel of 33 international executives decided the finalists, including The Newspaper Works CEO Mark Hollands.

Winners will be announced on May 12 in New York. There are 30 first-place awards on offer – one for each of the two audience groups within the 15 categories.

The Gympie Times also was a finalist in the “best idea to encourage print readership or engagement” category for its Project Engage initiative, which involved a rethink of front page content, a better use of social media and boosting the paper’s profile through hosting events and campaigns.

The Times credits Project Engage with making it the only daily newspaper to grow in circulation in the third quarter of 2014. The paper won last year’s PANPA Daily Newspaper of the Year, presented by The Newspaper Works.

Fairfax Regional and Community Newspapers in New Zealand is a finalist in the “best idea to grow advertising sales or retain advertising clients” category for its AdPlan National Frequency Plan initiative, a consistent brand for campaign planning.

In the same category, APN News & Media was made a finalist for its Australian Regional Media ad product bundles, and separately for its series of dinosaur collector cards and a giveaway of free seeds, aimed  at boosting sales.

The Sunshine Coast Daily was recognised for its Connecting The Coast social media strategy.

Singapore Press Holdings was made a finalist for its See The Big Picture event, at which autistic artist Stephen Wiltshire drew the city skyline entirely from memory after one helicopter ride over Singapore.  The four-by-one metre artwork was presented as a gift to the nation, and drawn in full public view.

There were almost 580 INMA Awards entries this year, from 190 news media organisations in 40 countries.

“Finalists announced today have demonstrated a world-class ability to communicate their value proposition in fast-changing times,” INMA CEO Earl J. Wilkinson said.

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