Pinterest moves to attract media

Social media website Pinterest has made it easier for journalists and media organisations to share their work, with the introduction of new “article pins”.

The new article pins make it easier for journalists to showcase a story in a format they are familiar with, with fields for headlines, bylines, descriptions and links included.

Pinterest spokeswoman Malorlie Lucich told Poynter the social media website was adapting to suit a growing audience.

“[We’re] seeing a growing number of journalists and media sites use Pinterest,” she said.

Along with the changes, Pinterest has also released a guide for media people who want to learn how to use Pinterest to the best of their abilities.

Tech journalist at VentureBeat John Koetsier said the key difference is that while Pinterest was a social network, it was also an ideas-and-inspiration website – whereas Twitter and Facebook were social network with a massive emphasis on immediacy.

“When people visit Pinterest, they browse, they search, they surf and they uncover more pins,” he said.

Australian newspapers have begun to show interest, with The Sydney Morning Herald leading the pack with more than 1300 followers.

To view the guide to getting started as a journalist on Pinterest, click here.

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