This ad has achieved very strong and positive results for Creative Diagnostics, doing very well against statements such as:
- Has a great photo/image
- Looks good
Significant results were achieved for 3 out of 6 RoleMap definitions:
- Call to Action
The performance of the ad was strengthened by strong results on ActionMap, achieving scores significantly over the average for:
- Buy / Try
- Visit Store / Look Out For
- Cut out and keep
Overall, the recipe strategy has achieved excellent results for Praise, and this is reflected in the positive verbatims and message comprehension.
Download full results in the document below.