Marketing professor and consultant Mark Ritson is an outspoken critic of many popular ideas that fail to deliver results. In this episode of Press Play we chat about picking fights with Google, the future of marketing and what makes people watch ads.
News Corp Australia’s Community Media Agency team in Queensland grew print ad revenue by 19% last year. In this episode of Press Play, we explore the strategies used by the team, how they used data to change perceptions and how readers connect with community newspapers in the digital age.
The head of Australia’s largest media agency, Mark Lollback, chats about disruption, the evolution of ROI, social media ad metrics, and the future of “misunderstood media channels” in this episode of Press Play.
Dow Jones CEO William Lewis chats about building mutually beneficial partnerships with Silicon Valley’s tech companies, the revenue model of a modern media business and transforming into a mobile-focused media business.
Fairfax Media has been working hard over the past couple of years reinventing itself as a digitally-focused, modern media business. The company has also signaled that it intends to move its mastheads to a digital-only publishing model.
NewsMediaWorks sits down with Fairfax Media CEO Greg Hywood to chat about the future of the company and how it has transformed.
NZME and Fairfax NZ rejected offical Olympics accreditation following a bitter rights dispute. In this episode of Press Play we explore the tension between international sporting bodies and media companies trying to protect Fair Dealings provisions.
In the debut episode of Press Play, we chat to: Andrew Webster, digital editor of The Australian, Bevan Shields, Canberra bureau chief for Fairfax Media, Julian Delany, chief digital officer of NewsLifeMedia, Bryce Johns, editorial director Australian Regional Media.
Newspapers are the most trusted paid medium in Australia, ahead of TV, radio and online.