Domain has bolstered its cross-platform offering to advertisers with the launch of a weekly property and lifestyle magazine in Geelong, Victoria.
Domain Geelong will be inserted into the Friday editions of The Age and The Australian Financial Review sold in Geelong, and also distributed free to local residences and real estate agents.
It will have a circulation of 68,000.
While Domain has a strong online presence, print remains a key channel for the company with GFK Home Buyers Research revealing 68 per cent of Domain.com.au property seekers refer to Domain in print to search for property.
The Fairfax Media property business has also seen a 32 per cent rise in growth across its print publications.
Managing director of Domain Victoria, Trent Casson, said the company prided itself on being multi-platform and print is fundamental to its offering.
“Print allows us to leverage and engage the quality audiences who read Melbourne’s premiere news and business publications: The Australian Financial Review and The Age. It also allows us to connect advertisers with an audience who may not necessarily be in market,” he said.
Domain Geelong will contain a mixture of local editorial content, broader lifestyle features on design and agent listings.
Domain reaches six million Australians monthly across print and digital.
Subs outsourced at The Weekly Review
In a separate development, 16 sub-editing roles will be outsourced at Domain’s Melbourne lifestyle and property magazine, The Weekly Review.
The move aligns the publication with Fairfax’s other mastheads, some of which outsource sub-editing work to PageMasters. Fairfax’s acquired The Weekly Review’s publisher Metro Media Publishing Holdings in January 2015.
The outsourced roles cover casual and full-time positions.
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