Fairfax Media has launched a website this week designed to showcase Fairfax’s digital ad solutions across mobile, tablet and desktop.
The site will be accompanied by a campaign over trade and social media channels for the next four weeks.
The site, Creative Space, with the tagline, “Give your creativity the space it needs”, aims to highlight opportunities across titles including The Sydney Morning Herald, The Age, Daily Life and Good Food.
“The ‘Creative Space’ site is a great way for us to educate and inspire our advertisers by sharing examples of our standard, rich media and custom solutions,” Fairfax digital ad development director Tereza Alexandratos said.
“Almost eight million Australians access Fairfax Media content digitally each month on web, tablet or mobile. This new site allows us to demonstrate to our advertisers, through examples of our work, that the opportunities to engage with our audiences in unique and interesting ways are endless.”
The site contains a creative gallery of digital display and content solutions as well as a video showcase of some of the most engaging campaigns using standard, rich media and custom ad solutions across Fairfax’s digital platforms.
Both the website and the campaign were created by Apparent agency. The campaign will be promoted across Facebook, Twitter, LinkedIn, YouTube and trade media.
For more news from The Newspaper Works, click here.