REA, News tie editorial knot

Digital content from News Corp Australia’s mastheads will be syndicated to its major real estate asset, realestate.com.au, from next month.

A team of News Corp’s journalists will work with the web site’s editorial team to produce daily market news.

The deal unites newspaper content with Australia largest dedicated audience of property seekers.

News Corp Australasia’s executive chairman Michael Miller said the deal would benefit audiences and advertisers. It would ensure News Corp was “able to deliver unique and impactful solutions for our clients in this space”.

Realestate.com.au is published by REA Group, which is majority-owned by News Corp.

The news section of realestate.com.au was redesigned earlier this year to accommodate a stronger focus on video.

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